- Explain the term 'demographic data'
Demographic data shows the class (based off the NRS scale) and age of an audience that consume media products.
- Two interpretations that could be made about the target audience of the daily express
This audience would typically have a high disposable income.
This audience would also typically have a good education.
- Two differences between the daily telegraph and the guardian.
The daily telegraph has a much bigger readership than the guardian
The daily telegraph also has a significantly older audience compared to the guardian.
- Explain the difference between 'Readership' and 'Circulation'
Circulation is how many copies are purchased, Readership is how many copied are read.
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