Lo4 & Lo5.

Target audience.
Data analysis - organisation that analyst audience consumption
Why audiences enjoy / consume / interact with the product.

KEY TERMS:

Tabloid - gossip, e.g. The Sun - 
Broadsheet - politics, e.g. The Times.

• Men enjoy 'The Sun' the most, I think this is due to the fact that The Sun objectifies and sexualises women due to them having a page dedicated to women in which who typically aren't wearing many clothes and are posing provocatively. The newspaper is also majorly dedicated to sport, which is something that stereotypically appeals to men. Celebrity gossip and scandals are all discussed within the newspaper which are things in which stereotypically appeal to women, therefore The Sun is the most popular national newspaper in the country due to it catering to a male and female audience. 

• Take a Break is the most popular magazine, I think this is due to it's inclusiveness of elements in which are appealing to a range of different people. This newspaper caters to a mostly female audience due to it's contents consisting of gossip, true-life stories, the latest health, fashion and beauty tips, plus cookery and travel, which are all elements that stereotypically appeal to females rather than males.

• Nuts is the least popular magazine, this is due to the fact that the Nuts magazine is a 'soft porn' magazine, Nuts was the most popular and best selling magazine at one point. However, once people realised they could search for this type of content on the internet instead sales started dropping. 

• The Guardian is the least popular newspaper. Statistic within fig.1 show that the majority of the audience who read the guardian are within the A,B,C1 social class, meaning the guardian will stereotypically be more formal and relevant to educated, sophisticated people with a high disposable income. Therefore it may be hard for people that are less educated to understand and relate to the newspaper meaning not many people buy it. 

TARGET AUDIENCES / DEMOGRAPHICS. 

• gender
• Age
• Social grade
• Location
• occupation
• interests /hobbies. 

MOCK QUESTION.

Publication - The Sun

Justification - The Sun has the highest male demographic, therefore products from Gillette such as razors and shaving products would be suitable to advertise within the newspaper as it would reach a mass male audience that would stereotypically be intrigued by the product. 

Publication - Take a break

Justification - Take a break has the highest female demographic, therefore products from Tampax would be suitable to advertise within the magazine as it would reach a mass female audience that would typically be intrugied by the product due to it being relevant to them.

Social grade.
A social grade is based on how much disposable income an individual has due to their job and education, for example someone within the A grade on the NRS scale would typically be very educated, earning a high disposable income due to them having a well-payed job that they have mostly likely worked hard for by going to further education such as university.

Analysis of social grades are useful for media companies such as TV companies due to the fact that companies can use their audience's social grade to find suitable advertisements to play during breaks of the TV programme in which would stereotypically be appealing to this specific audience, for example: X-factors target audience is families which a C1-E, social grade, therefore X-factor promote products that are relevant to families.



PAMCo - The Published Audience Measurement Company (formally known as the NRS) (online publishing and print publishing media)

BARB - Broadcasters Audience Research Board.

RAJAR - Radio Audience Joint Research.

MIDIA - analysis of online music streaming and use of digital technologies, videos and sport.



Time-shifting - when we watch a programme later than it is broadcasted, this would be done on platforms such as VOD. People start watching programmes a after they were broadcast live due to digital natives and more technologies being produced over the years.

Infographic - information anchoraged to an image.

• Print and publishing terminology.

Circulation - how many copies are purchased.
Reader - how man copies are read.
Audience reach - how many people access / read / engage with a product.

(found on PAMCo)

• TV industry terminology

DTV - digital television
Viewer - how many people watch a programme or broadcast
Video on demand channel - catch up or streaming services.




BBC1 is a mainstream channel. It has the most daily in the UK due to it being relevant to a mass audience of families. (this information was found on BARB)

• Radio industry terminology 

Listenership - how many people listen to a radio programme, podcast or particular station.
DAB - digital audio broadcast.
Analogue - non digital broadcast.

(found on RAJAR)