technological convergence - where old and new technologies are combined together, e.g - iTunes - record player.
Synergy - when a brand or product is promoted across differs platforms to maximise its success / profit.
cross media ownership - when a product os available over various different platforms / medias.
black box devices - smart phone or device that has lots of technologies in it.
explain how technological convergence has changed advertising and distribution of media products.
technological convergence has changed advertising and distribution of products as instead of using posters to advertise a product, you're able to upload posters
(ads) online which can reach a much larger audience as you don't have to be in a specific location to see the advert, you just need to be on your phone which could be anywhere, further more these digital advertisements include elements such as hyper links, QR codes, recommendations and so on, making them interactive, therefore they're much more intriguing as there's more to the ads than meets the eye.
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