Lo2 - advertising methods.

traditional methods:
-print & publishing: newspaper, magazines, leaflets, poster, billboard adverts.
-Tv: advertisements, film trailers, interviews about product.
-Radio: audio adverts & interviews.


digital methods: (push marketing)
-interactive content, hyper links, recommendations, QR codes, celebrity endorsement.

Technological convergence:
where old and new technologies are combined together, e.g - iTunes - record player. 

Example of technological Convergence:
- Credit Card - Apple Pay.
- Video recorder - Camera.
- Calculator - digital calculator.
- calander - online calendar.
- Record Player -  iTunes, Spotify, Soundcloud, YouTube. 

Web 1.0: is just text based not interactive.
Web 2.0: interactive web.
Web 3.0: personalised internet.

 blackbox devices- smart phone or device that has lots of technologies in it. 

Theorist: Henry jenkins (2006) about how we now live in a convergence culture, using technologies in portable devices to use on a daily basis.

On a daily basis I rely on my smart phone to wake me up in the morning with an alarm,  to communicate with friends and family, check my social medias such as SnapChat, Youtube, Instagram, Facebook, as its a way to keep up to date with friends and family and they also keeps me entertained when I have nothing else to do, I use an app called UniDays to get discounts in shops, I also listen to music on my phone everyday using apps such as Spotify, iTunes and Soundcloud. 

Synergy - when a brand or product is promoted across differs platforms to maximise its success / profit, e.g: