Lo6 - Key terms.

Conglomerate - A  large company who has subsidiaries.

Subsidiary - An company owned by a conglomerate.

Independent - A company that funds it's own media and isn't owned by anyone.

Joint Venture - When two companies collaborate to create a product.

Vertical Integration - How a product is distributed and consumed.

PamCo - Do most audience research.

Horizontal integration - When the product is advertised through subsidiaries.

Synergy - When something is advertised across multiple different platforms.

Public service company - Funded by the public, e.g. TV licence.

Production process - In-between pre and post-production as the product is actually being made.

RAJAR - Radio Audience Joint Research.

BARB - Broadcasters Audience Research Board

Below the line advertising - used by more independent / local companies.

Above the line advertising - typically used by larger nation wide companies.

Web 2.0 - interactive web

Demographic profile - an written up profile of a stereotypical average member of your target audience based on their hobbies, interests and lifestyle.

Technological convergence - when two technologies are combined into one modern device.

Genre - the theme.

Representation - how people / places are represented in the media via elements such as mise-en-scene.

Narrative - the storyline.

Connotation - what something implies.

Mass audience -  A large target audience.

Niche audience - A small, more local target audience.

Moral panic - when the media is biased towards something such as folk devils / an outrage is caused.

Copycat violence - When people mimic aggressive behavior they see in the media.

Passive audience - when the audience aren't that interested or interactive with the product

Desensitization - When people are numb to sympathy or seeing violence.

Mean world syndrome - when people believe that crime and violent acts are happening very often due to lots of negative media.

Folk devil - Stereotypes that are seen to cause moral panics.

Media effects - the effects of the media on the world / it's audience.

Uses and gratifications - audience pleasures.

Media regulation - regulators such as ASA.

Censorship - Similar to regulation

Hypodermic syringe - when a passive audience automatically believes what the media fees them