Lo6 - Media effects summary so far.

Theory -  Chris Ferguson (2012) showed no long term link over three years regarding violent video games having an impact on those that play them.

Theory -  George Gerbner and Larry Gross (1979) - Culitivation Theory.

This theory examines the long term effects of television. "The more time people spend watching TV, the more time the more likely they are to believe that they are to believe social reality aligns with reality portrayed on television."

Theory - Craig Anderson (2007) that high exposure to fact - paced violent games can lead to changes in brain function when processing violent images , including dampening of emotional responses to violencee. One of the high risk factors?

Desensitisation - when people aren't affected or empathetic towards violence they see on the media.

Mean world syndrome - people believe that there is more crime happening that there actually is due
to negative / violent elements within TV programmes / on the media.

Moral panics - when a group of people panic / have something to say about something they see in the media. 

Media bias - when writers are bias towards certain groups of people and portray them in a negative light within the media.

Folk devil - the thing that is causing moral panic in the press. e.g. GTA 5.

Copy cat behaviour - when people copy behaviour they see on the media.