Editing in media product analysis.

           
             



In this trailer, special effects are used to create meaning, for example, at 0.38, a ghost's face in edited into the scene, this use of a special effect is conventional to horror films as it creates a jump scare, which triggers emotions such as fright, the SFX is also conventional to this genre of film as it is of a supernatural element, connoting that the film is based on horror as we associate the supernatural with horror, therefore helping reinforce the genre of the film. SFX are also used on the title pages within the trailer, as mist / fog rises from the text on the screen, this use of a special effect is conventional to horror films as mist /fog makes it hard for you to see your surroundings, therefore creating the fear of the unknown which is conventional to horror films, we also associate mist with gloomy / dull atmospheres due to mist typically accompanying bad, cold weather, which are elements in which are conventional to horror films, therefore these special effects again help reinforce the genre of the film.

Editing techniques such as jumpcuts is used to take the audience from one location to another, this is conventional to trailers as you have a limited amount of time to explain the majority of the narrative, therefore jump cuts allows this to happen to explain the narrative quickly and vaguely to interest the audience into watching the entire film. Various sound bridges and crosscutting are edited into the trailer to visually show the audience what the character is talking about, helping make the story line easier to understand, they're also used again due to the fact that not a lot of time is available in trailers so most things collide with one another. An action match cut is denoted at 1.21 as Daniel is sprinting through the woods and this action is portrayed though two different shots, this use of an action match cut emphasis the action as we are shown the action from different angles, this creates tension and enigma as it connotes that he is running for an important reason, therefore this use of an ation match cut is conventional to horror films as it helps reinforce the disequilibrium that is occurring within the film.