Lo1 - recap.

• Cross media in conglomerate companies.

- An example of a cross media conglomerate is the BBC, this is because they specialise in creating media product in more than one sector, the sectors they make media products in include radio and TV.
- An example of a cross media conglomerate is the Apple Inc, this is because they specialise in creating media products in more than one sector, the sectors they make media products in include Music and Radio (beats1).

• Independent companies.

- An independent company is Warp films, this is because they only specialise in producing films, to make their product 'This is England' successful they had to enter into a joint venture with All 4 to help attract the desired target audience to the product.

- An independent company is Loose record label, this is because they only specialise in producing films, to make their product 'This is England' successful they had to enter into a joint venture with All 4 to help attract the desired target audience to the product.

• Vertically integrated companies.

A vertically integrated company is the conglomerate Viacom this is because it has subsidiaries such as Paramount Pictures that produce products, subsidiaries such as Paramount Home Media Distribution that can market and distribute products and subsidiaries such as Nickelodeon Movies that allow consumers to purchase / view / use the product.

• Horizontally integrated companies.

A horizontally integrated company is the conglomerate Warner Bros, this is because it has subsidiaries such as Cartoon Network, an example of a product they product is Power Puff Girls, this was advertised on the Cartoon Network Channel which is a subsidiary also owner by Warner Bros.

• Use of synergy. 

Synergy is when a media product is marketed across a range of platforms to gain maximum exposure. The branding house style is similar across all the products marketing. An example of this is the product mission impossible this is because it was marketed on film posters and social media which featured the same actors and logo.