Lo3 - codes and conventions.

Understand how meaning is created in media products.


Macro elements (wider meanings) :
Genre - group, type, themes.
Narrative - stories, plot.
Representation - how the media portrays different elements.


Micro elements:
Mise-en-scene,
Camerawork,
Sound,
Editing.

Meaning or macro ideas and elements are made up of micro elements. 

Mise-en-scene: what we see, e.g. location, props, gestures, costumes, lighting, iconography, colour.