Glossary.

Commerical - makes a profit ( most companies exist to make money)

Public Service Broadcaster - funded b public money (BBC and TV licence fee, channel 4 also has some PSB remit)

Joint Venture - when one company works with another, this is beneficial for both both of them as it creates profit.

Horizontal integration - e.g 21st century Fox product is promoted by Fox TV, Sky, Star (TV) Radio, Fox Home Entertainment, The. sun .etc

vertically integrated - e.g 20th century Fox produces, distributes and owns mediums that allow audiences to consume products. 

congolomarate - large company that owns other companies.

subsidiaries  - company in which is owned by a larger company.

independent  - company that works independently / with no other companies. 

mogul - the owner of many media companies.

cross media ownership - when a product os available over various different platforms / medias. 

narrow casts - target specific audiences (niche)

celebrity endorsement - advertising products / get paid to advertise somthing 

technological convergence  - where old and new technologies are combined together, e.g - iTunes - record player. 

blackbox devices - smart phone or device that has lots of technologies in it. 

Synergy - when a brand or product is promoted across differs platforms to maximise its success / profit

Web 1.0: is just text based not interactive.

Web 2.0: interactive web.

Web 3.0: personalised internet.

Mise-en-scene - what we see - location, props, gestures, costumes, lighting, iconograohy, colour.

Iconograohy - tells us where / when something is set.

Trope - another word for 'convention'.